Content Strategy to Reach More People

While screaming into the void can be therapeutic, it’s demoralizing when you feel that way with your website. We’ll show you how to make your content ADA compliant, inclusive, engaging and reaches the right people.
 

Content strategy helps you…

  • Increase Engagement
  • Reach More People
  • Improve SEO

What is content strategy?

Content is the heart of your website. Clear web communications are an essential part of meeting your mission, we’ll help you get your content right so you can reach and engage more visitors to your website.

 

What’s the cost of content strategy?

It’s up to you! Test the waters with an hour of Expert Review or jump in head first with a full audit of your content and a comprehensive plan to improve accessibility, engagement, performance, readability, and SEO.

Expert Review

Spend an hour reviewing your content with Clayton, our resident content strategist. Find the quick fixes that will make a world of difference to your website visitors. 

  • Accessibility improvements
  • Readability fixes
  • Search Engine Optimization (SEO) that isn’t snake oil

Price

$200

Content Level-Up

Let’s dive deep into your content and define clear goals and audiences for your website. We’ll deliver a comprehensive, prioritized strategy for your content so you can reach more people.

Deliverables

  • Website Goals: A document defining your goals, objectives and key performance indicators by which to measure the success of your new website.
  • Audience Groups: The identification and definition of your key audiences, their relevant characteristics, and their needs.
  • Content Inventory: An inventory and assessment of the current site content and recommended improvements.
  • Writing for the Web Training: A hands-on session to reimagine and redesign existing content to meet the needs of your users.

Price

$1000

Discovery Project

Let’s dive deep into your content to establish a shared understanding. We’ll deliver a comprehensive, prioritized strategy for your content so you can reach more people.

Possible Deliverables

We will first consult with you to decide which of these tools in the Discovery toolbox will make the biggest difference to your website. We’ll then price a Discovery Project accordingly. 

  • Website Goals: A document defining your goals, objectives and key performance indicators by which to measure the success of your new website.
  • Audience Groups: The identification and definition of your key audiences, their relevant characteristics, and their needs.
  • Content Inventory: An inventory and assessment of the current site content and recommended improvements.
  • Writing for the Web Training: A hands-on session to reimagine and redesign existing content to meet the needs of your users.
  • User Research - Surveys, interviews, usability tests and/or workshops that let us learn directly from the audiences you serve. 
  • Sitemap - An updated navigation system that is no longer a clickable organization chart, but instead organizes your content that matches your users’ mental models.
  • Wireframes: Sketches of key pages for your new site or revamped section that convey content and functionality.

Price

Starts at $5,000+

Interested in Content Strategy guidance? 

Let’s chat.


Book a no-obligation call. We’ll talk through your budget, your goals, and what level of content strategy makes sense.

Enter the URL of your site, eg: devcollaborative.com
Which package are you most interested in?
$200
$1000
$5K and up