Decoded is an educational campaign funded by counties & cities in California to support young people in their overall well-being, both physically and mentally.
Driven by research with youth and young adults on the challenges they face, we developed a content strategy with the Decoded team that emphasizes plain language, accurate information, and harm reduction.
Pixels & Pulp worked with Decoded’s in-house designer to bring to life a look and feel that is attractive yet trustworthy for young people and their caretakers.
By centering the young audience the site is intended for, we built a website that battles misinformation and helps families overcome the many challenges they face.