We use a “just-enough” research approach to get face-to-face with your users and understand their needs. Our lean approach avoids navel-gazing and instead gets to the heart of what your audiences’ challenges are and how your website can address them.

We’ll pull just the right methodologies out of our toolbox to uncover the right findings for your project. These include: 

  • Analytics Review 
  • Heat Mapping
  • Heuristic Analysis
  • Personas
  • Site Analytics Review
  • User Journey Mapping
  • Usability Testing
  • User Interviews
  • User Surveys

Our Approach

A Bit of Science, A Bit of Art to Discover Users’ Needs

Research as Community Building

Just as you center your constituents in your programming, so too should you center them in your website design and development. Taking the time to interview end users or run usability tests illuminates their needs and builds rapport.

Uncovering the Non-obvious

Research can get the short shrift because we don’t want to waste time on obvious conclusions. We don’t do research for the sake of it. If we have confident answers to a question, we’ll turn our attention to areas of less certainty.


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