Strategy

Too often, we see nonprofits skimp on research, working off of false assumptions about what their supporters need. Instead, we strongly advocate centering the needs of your site’s users in any website project. It’s effective, just, and rewarding. 

We work with our clients to choose the right tools from the research toolbox to best understand your audiences’ needs. 

Our Approach

Get Clear on What Success Looks Like

Balance Immediate Needs with the Big Picture

We have been working exclusively with progressive, mission-driven organizations for many years. We are here to be your web experts and advocates, keeping an eye on all you have told us about your longer-term goals.

Transparency, Collaboration, & Communication

Collaboration is in our name because it’s a core company value. We keep communication channels open throughout all stages of a project.

Planning for Accessibility & Sustainability

The only way to build an inclusive, accessible site on a budget that can be affordably maintained into the future is to never skip the strategy, by doing just enough research and planning before designing and building. 

 

Related Articles

The Best Drupal Accessibility Checker for Content Authors Is... Editoria11y

We want our websites to be able to reach as many people as possible. If done right, your site’s visual design and theme will ensure that color contrasts work for the vast majority of people, that screen reader users and keyboard navigators can use your menus, and that other accessibility benchmarks are met. So, when all is said and done, remaining accessibility issues usually come down to the content that editors add to a site. This is where accessibility checkers prove useful. 

Editoria11y displaying an accessibilty error of an image that is missing alternative text.
Case Study

Content Editors Are Users, Too

Over our years of working with organizations, we’ve developed some strong opinions about how to make the Drupal content editing forms as helpful as possible. Our colleague Eileen Webb talks about this as “AX” (like “UX”, but for content administrators). We think AX is particularly relevant in the nonprofit sector, where there is often uneven funding for technology and extra staff turnover that can result in a loss of org knowledge. Since I find that I’m continually referencing these three A List Apart articles on this topic, I’m going to stash them here on our blog for efficiency’s sake. 

A List Apart homepage, illustration of people fixing an analog computer, with rainbow overlay for Pride